|
Name
|
Shuying Sun
Associate Professor |
.jpg) |
|
|
Department
|
Marketing
|
||
|
Phone No.
|
0086-10-68918330
|
||
|
Email
|
|||
|
Address
|
School of Management & Economics, Beijing Institute of Technology, 5 South Zhongguancun Street, Haidian District Beijing
|
Zip Code
|
100081
|
|
Introduction
|
Associate Professor of School of Management & Economics, Beijing Institute of Technology, Deputy Director of Business Management Department, and Postgraduate Tutor of Enterprise Management.
|
||
|
Experiences
|
1988-1992:She gained bachelor's degree from Beijing Institute of Technology; 1992-1995: She gained master's degree from Renmin University of China. 1995-now: She jointed SME OF BIT in 1995, and As a faculty she works at SME OF BIT up to now.
|
||
|
Research Interests
|
Corporate Strategy, Corporate Governance and Market Research, Her research is focused on corporate development strategy, corporate governance, M & A, equity-based incentives, marketing model, the market environment and consumer behavior analysis.
|
||
|
Selected Publications
|
Prof. Sun has published three books as chief editor or co-editor such as Corporate Introduction and translated one book. Also she has published many papers in core periodicals such as Research on the Metrics System for Marketing Performance Assessment of Domestic Enterprises on the Basis of Empirical Study.
|
||
|
Research Projects
|
She has taken active part in many scientific research projects such as Research on Marketing Performance Assessment of Enterprises after WTO, Research on Human Resource of Science and Technology which are supported by government institution such as National Nature Science Fund, the ministry of science and technology of China. Also she has hosted design of development strategy, marketing research, design of Corporate Identity System, management for many enterprises such as Shandong Luxi Chemical Co.,Ltd etc, she has accumulated rich experience in enterprise consulting.
|
||
|
Prizes and Honors
|
Participated in National Natural Science Foundation Project "Study on Enterprises Marketing Performance Evaluation after China entered WTO", got second-class Scientific and Technological Achievement Award of Beijing Institute of Technology, gained the award of excellent teaching Achievement of young teacher.
|
||
