On April 19, 2019, the third session of the "Zhiyuan" lecture hall of the School of Management was successfully held in Room 203, Building B, Liangxiang Campus Comprehensive Teaching Building. Professor Ma Baolong from the School of Management and Economics of Beijing Institute of Technology brought the theme lecture “What do we need to learn? - from the perspective of marketing concepts”. More than 70 students from the academy listened to the lecture.

　　Professor Ma Baolong combined the professional characteristics of the school to explain the basic concepts of “marketing” and from the perspective of marketing, emphasized that work and learning should be goal-oriented and use the correct methods to solve real-world problems.Professor Ma Baolong pointed out that for enterprises, the correct goal is to pursue the high quality of products and services, and to achieve long-term returns.He explained a lot of vivid cases in a simple way, and analyzed the two basic functions that the current enterprise should have in creating customers: marketing and innovation.Professor Ma Baolong further emphasized the important value of marketing through specific explanations of back-end marketing methods and front-end technology innovations, and pointed out that all marketing methods are based on maximizing customer value.Professor Ma Baolong's detailed interpretation of the concept and meaning of marketing has greatly broadened the knowledge of the students and raised their horizons and views on the development and marketing methods.