On March 12, the teaching case "BYD: From Battery Manufacturer to Electric Vehicle Innovator," developed and written by Professor Ma Baolong, Associate Professor Zhang Yongji, and others from the School of Management and Economics at our university, was officially included in the prestigious Ivey Publishing case library. This case describes the journey of BYD from a battery manufacturer to a global leader in electric vehicle manufacturing.

 

This inclusion marks the second case from our school to be accepted into the Ivey case library, signifying a new breakthrough in our business administration case development and construction efforts.

 

The development and teaching of excellent cases are crucial for the advancement of management and economic disciplines. International teaching cases are an important indicator for evaluating management or business schools and hold significant weight in the accreditations by the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA). They also play a role in the evaluations conducted by the Ministry of Education in China for business administration disciplines and professional degree levels.

 

The Ivey School of Business at the University of Western Ontario in Canada began using cases for business teaching in 1923. It is a world-class business school and, along with Harvard Business School, is a pioneer of case-based teaching in North America. The Ivey case library, established by the Ivey School of Business, is internationally renowned and, along with the Harvard case library and the European case library, is considered one of the "three major international business case libraries," representing the highest standards of international teaching cases. Its cases are purchased and widely used by major business schools worldwide.

 

Introduction to Professor Ma Baolong:

Ma Baolong is the Director of the Marketing Department at the School of Management and Economics at Beijing Institute of Technology, a professor responsible for the marketing direction in the business administration discipline, and a doctoral supervisor. He was among the first to be selected as an "Outstanding Case Teacher" by the Ministry of Education's Degree Center and serves as an expert reviewer for the "National Top 100 Outstanding Management Cases" and the China Social Science Case Forum. His main research areas include service marketing and brand management. He has developed and had more than ten cases accepted, including one key project in the inaugural "National Top 100 Outstanding Management Cases," over ten "National Top 100 Outstanding Management Cases" awards, two thematic cases in the China Professional Degree Case Center, two cases in the Ivey case library, and one case in the China International Business Administration Case Library.

 

Introduction to Associate Professor Zhang Yongji:

Zhang Yongji is an Associate Professor in the Accounting Department at the School of Management and Economics at Beijing Institute of Technology and the Deputy Director of the Professional Degree Center. He has been selected as a leading figure in national tax, a high-level finance and accounting talent (academic) by the Ministry of Finance, and a leading financial management talent by the China Association of Chief Financial Officers. His main research areas are green accounting and information disclosure. He has developed over ten cases, including one thematic case in the China Professional Degree Case Center, one case in the Ivey case library, two cases in the China International Business Administration Case Library, and two annual excellent cases in "Financial Management Research."

 

Congratulations to Professor Ma Baolong, Associate Professor Zhang Yongji, and their team!