12-3 Professor Hongyan DAI from Central University of Finance and Economics:Values of Personalization in O2O On-Demand Delivery with Crowd-Sourced Drivers

【Mingli Lecture Hall, Issue 41,2020】12-3 Professor Hongyan DAI, Central University of Finance and Economics:

Time: December 3rd (Thursday) at 11:00 am-12:00 am

Location: Main Building 418

Reporter: Professor Hongyan DAI, Central University of Finance and Economics

Introduction：

The rising of the O2O (online-to-offline) service in recent years have enabled the customers to place orders online and receive the products/services offline within one hour.The O2O on-demand service is featured with high time sensitivity and high order fluctuation.The recent emergence of crowd-sourcing has alleviated the challenge in meeting the fluctuated and on-demand delivery request.However, this new mode leads to inconsistent service capability of the crowd-sourced drivers.In this paper, we apply machine learning techniques to learn the crowd-sourced drivers’ heterogeneous behavior and develop a personalized forecast model to accurately predict the delivery time.We then incorporate the ML-based learning model into the O2O assignment and routing model to improve the on-time performance.Based on a real-world dataset in one of the largest O2O platform in china, we show that the proposed algorithm can reduce the delay ratio and shorten the delivery time.

Speaker profile:

Dai Hongyan was a professor at the Business School of the Central University of Finance and Economics.She earned her PhD from the Hong Kong University of Technology and visited Duke University and Nanyang Technological University as a visiting scholar.Current research interests include the sharing economy, O2O logistics network design, data-driven optimization, etc.She has published over 20 papers in internationally renowned journals such as EJOR,IJPE,IJPR,AOR.She is a project member of multiple national and provincial projects, including the National Natural Science Foundation Major Research Program.And participated in some industry projects, such as Jingdong Home, State Grid, Siemens.She is a researcher at the Chinese Society of Logistics, and a review expert on the National Natural Science Foundation of China Committee, and serves as a reviewer in over 10 international journals.

(Organized by: The Center for Scientific Research and Academic Exchange)