Report Title: Empirical Research on Data Driven Management: Taking Two Papers as Examples

Time: May 19, 2023 16:00

Location: Conference Room 216, Main Building, Zhongguancun Campus

Reported by: Professor Song Peijian of Nanjing University

Reported by:

Professor, Department of Marketing and E-Commerce, Nanjing University Business School, doctoral supervisor, director of MBA Education Center. I mainly engage in research in the fields of management information systems and e-commerce, and have carried out a series of work around digital platform management and e-commerce operations. In recent years, he has published more than 30 papers in the international top journals MIS Quarterly, Information Systems Research, Production and Operations Management and the domestic first-class journal Journal of Management science. The research work was supported by the Outstanding Youth Program of the National Natural Science Foundation of China in 2019. The paper has won the Theoretical Contribution Award of the China Society for Information Economy (2018), the Excellent Achievement Award of the China Society for Information Economy (2019, 2020), and the High Cited Paper for Production and Operations Management from 2020 to 2021. Teaching has won the second prize of MBA teaching in Nanjing University Business School (2018), the first prize of MBA teaching (2021), and the May 4th Youth Medal of Nanjing University (2021). Served as the deputy editor of the international journal Electronic Commerce Research and Applications, a member of the Journal of Global Information Management Review Committee, a field editorial board member of the Journal of Systems Management and the Journal of Economic Management, and a special communication expert for the Frontiers of Engineering Management Technology. He also serves as the Secretary General of the Platform Management Committee of the China Information Economy Society, Vice President of the Nanjing Enterprise Federation, and Vice President of the Nanjing Entrepreneur Association.

Introduction to report content:

Empirical research in management usually consists of three basic components: phenomena, theories, and data. This corresponds to three different research approaches: phenomenon driven, theoretical driven, and data driven. By reflecting on an individual's research process, a theoretical driven research approach can easily lead to a disconnect between scientific research and corporate practice and teaching (especially MBA teaching). Through the sharing of two papers published in MIS Quarterly and Production and Operations Management journals, data-driven research may lead to positive feedback between scientific research and enterprise practice and teaching, as well as a virtuous cycle between horizontal and vertical topics. The research approach of data-driven approach has three different levels: capturing data in the front end, searching for data in the back end, and collaborating with enterprises to conduct field experiments. The publishing experience of these two papers can be verified, rooted in Chinese enterprise management practices, actively contacting more enterprises, and collaborating with enterprises in industry, academia, and research can be used to publish high-quality journal papers, as well as to achieve practical results

realize a virtuous cycle of scientific research, teaching, and social services.

(Undertaken by: Department of Management Engineering, Research and Academic Center)