Time: 10:00-11:30 am, October 17 (Monday)

Conference No.: # Tencent Conference: 503-116-115

Introduction to the report:

This paper explores the co-opetition relationship of social media with the impact of regional difference of the United States and Taiwan by studying the niche model and mutually-beneficial model of Facebook, YouTube, Instagram, TikTok, WhatsApp and LINE. According to the result of 566 sample from two online surveys, factor analysis was conducted to summarize the five factors of gratifications obtained, including sociability, entertainment, attention seeking, assistant tool, and information. It was founded that users in different regions have similar using behavior. Users may obtain different level of satisfaction for the same factor when using various social media because the uniqueness in functional design generated competitive superiority. Yet, there were different perceptions of niche overlap of social media. To be more competitive, service providers can refer to the design of the leader of specific gratification, or introduce cooperation with other social media with low degree of overlap.

Brief introduction of the reporter:

Yi-Cheng Ku is a Professor and Chairman of Department of Business Administration at Fu Jen Catholic University in Taiwan. He is currently the Director of the Service Design Research Center. He received his Ph.D. in Information Management from National Sun Yat-sen University. In 2009–2010, he was a Fulbright visiting scholar at the Scheller College of Business, Georgia Institute of Technology. His research interests include recommendation systems, information system adoption and diffusion, and service design. He has published in Journal of Management Information Systems, Decision Support Systems, Information & Management, Computers in Human Behavior, International Journal of Medical Informatics, Journal of Electronic Commerce Research, and other academic journals.

(Undertaken by: Department of Management Engineering, Scientific Research and Academic Exchange Center)