【Mingli lecture 2022, Issue 15】

Time: April 7 (Thursday) 9:00-10:15 am

Tencent conference number: [288 108 064]

Speaker: Professor Tongxin Zhou from Arizona State University, USA

Speaker Profile:

Tongxin Zhou is an Assistant Professor of Information Systems at Arizona State University's W. P. Carey School of Business. Current research focuses on healthcare analytics, using econometrics, machine learning, and statistical modeling tools to study a variety of healthcare-related topics, including the dynamics of healthcare behavior of patients and physicians on online platforms and artificial intelligence in healthcare applications in health care. Her works have been published in top journals such as Management Science, Information Systems Research, etc., and have been shortlisted for the 2018 INFORMS eBusiness Best Paper Competition, as well as the 2018 and 2020 CHITA (Conference on Health IT and Analytics) Best Student Paper Competition finalists. Member of INFORMS, Information Systems Society, Health Applications Society, Computing Society, and Association for Information Systems.

Introduction to the report:

Online medical platforms offer users a variety of interventions to help promote personal health. Because users often lack sufficient engagement experience, they often have difficulty evaluating each intervention option, which is detrimental to their continued engagement. Analyzing individual engagement behaviors, we found that even individuals can dynamically learn about intervention effects, but they may not always perform well because of the potentially high noise levels involved in the engagement experience. This has prompted platforms to design and develop various services to better adapt healthcare interventions to the individual needs of users.

(Organizer: Department of Management Engineering, Research and Academic Exchange Center)