CURRICULUM VITAE – DR. SUNYOUNG HLEE
ORCID iD: https://orcid.org/0000-0003-4798-2622
北京市房山区卓秀北街8号院绿地诺亚方舟北区6号楼 Phone: +86 136 6171 9700,
Sunyoung Hlee (onoonee@bit.edu.cn) is an Assistant Professor in the School of Management and Economics, at Beijing Institute of Technology, Beijing, China. She received her Ph.D. degree in Tourism Management from Tourism and Hospitality College, Kyung Hee University, South Korea. Her research includes big data & business analytics, smart city, service design, and ICT related hospitality and tourism marketing. Her works are published in Telematics and Informatics, Journal of Travel Research, Industrial Management & Data Systems, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, International Journal of Information Management and Journal of Vacation Marketing.
Phone: +86-10-81381069 (Office)
E-mail: onoonee@bit.edu.cn
ORCID iD: https://orcid.org/0000-0003-4798-2622
Google Scholar: https://scholar.google.com/citations?hl=en&authuser=1&user=_5YSxcUAAAAJ
EDUCATION
Mar. 2014- Feb. 2017 Ph. D. in College of Hotel & Tourism management
· Kyung Hee University, Seoul, South Korea
· Major: Convention & Exhibition management (Smart Tourism)
· Dissertation: “Online Review Studies on Smart Tourism Destinations: Applying an Heuristic and Systematic Model”
· Advisor: Dr. Chulmo Koo (MIS), Chair of Smart Tourism Education Platform (step.khu.ac.kr.chn)
Sep. 2011- Feb. 2014 Master degree in College of Health Sciences
· Won Kwang University, Iksan, South Korea
· Major: Public health
· Advisor: Dr. Yoonjum Park
Mar. 1992- Feb. 1996 Bachelor Degree in College of Social Science
· Ewha Womans University, Seoul, South Korea
· Majors: Public Administration
ACADEMIC EMPLOYMENT AND TEACHING EXPERIENCES
Nov. 2021-Present Assistant Professor, Associate researcher, School of Management and Economics, Beijing Institute of Technology, Beijing, China
July. 2017-Dec. 2020 Research Professor, Smart Tourism Research Center (STRC), Kyung Hee University, South Korea, (strc.khu.ac.kr)
Sep. 2019-Dec. 2020 Instructor, Kyung Hee University
· Undergraduate Courses: The Theory of Culture, Tourism and Content and Start-up, Tourism Marketing Study, Event Planning and Marketing
· Graduate Courses: Content Service Management, Festival & Event Study and Smart Tourism Service Design Study
Mar. 2014-Feb. 2017 Research Associate, Smart Tourism Research Center (STRC), Kyung Hee University, Seoul, South Korea.
Mar. 2011-Dec. 2014 Adjunct Professor, International Convention Management, Korea Tourism College, Icheon, Gyeonggi-do, South Korea
· IMC Planning, Corporate Promotion Planning, Creative thinking
· Special Event Planning, Planning Strategy, Event Management
· Data Mining
Nov. 2011-Mar. 2014 Chief Director at The Planning Company, Seoul, South Korea (Integrated Marketing Communication Management and BTL Strategy)
Jun. 2006-Oct. 2011 Chief Director at EMCBTL, Seoul, South Korea (Marketing Strategy and Communication Management)
Sep. 2004-Jun. 2009 Responsible Instructor (Special Event) of EWHA Social Education Center, Seoul, South Korea
Mar. 2004-Jun. 2006 Chief Director at EMC Associations, Seoul, South Korea (Brand management and VIP Marketing)
Jan. 1997-Oct. 2003 Special Event Director at SAKYE Communications, Seoul, South Korea (IMC and Promotion, Special Event Creator)
RESEARCH INTERESTS
· Big data & Business Analytic and AI Applications in tourism and creative industries related studies
· Consumer behaviors and decision-making process related to advanced information technologies
· Smart tourism and technology mediated contents (e.g., AR, VR and Metaverse)
· Experience management and Service design based on design thinking
PUBLICATIONS
International Journal Articles
1. Hlee, S., & Lee, H. (2023). Spatial agglomeration effects on eSports events: An intra-and inter-industry and regional analysis approach. Information Processing & Management, 60(2), 103246. (First author, ISI Indexed: SSCI, JCR Q1, IF=7.466)
2. Hlee, S., Park, J., Park, H., Koo, C., & Chang, Y. (2022). Understanding customer's meaningful engagement with AI-powered service robots. Information Technology & People, (ahead-of-print). (First author, ISI Indexed: SSCI, JCR Q1, IF=4.938)
3. Hyun, Y., Hlee, S., Park, J., & Chang, Y. (2022). Discovering meaningful engagement through interaction between customers and service robots. The Service Industries Journal, 42(13-14), 973-1000. (Co-author, ISI Indexed: SSCI, JCR Q1, IF=9.450)
4. Jo, H., Chung, N., Hlee, S., & Koo, C. (2022). Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research, 61(5), 1024-1042. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=10.982)
5. Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Fake Reviews or Not: Exploring the relationship between time trend and online restaurant reviews. Telematics and Informatics, 59, 101560. https://doi.org/10.1016/j.tele.2020.101560. (First author, ISI Indexed: SSCI, JCR Q1, IF=4.139)
6. Hlee, S. (2020). How reviewer level affects review helpfulness and reviewing behavior across hotel classifications: the case of Seoul in Korea. Industrial Management & Data Systems, 121(6), 1191-1215. (Single author, ISI Indexed: SSCI, ABDC A, JCR Q2, IF=3.329)
7. Hlee, S., Lee, J., Moon, D., and Yoo, C. (2017). The acceptance of 'intelligent trade shows': Visitors' evaluations of IS innovation. Information Systems Frontiers, 19(4), 717-729. DOI 10.1007/s10796-016-9703-5. (First author, ISI Indexed: SSCI, ABDC A, JCR Q1, IF=3.71)
8. Kim, J. Y., Hlee, S., and Joun, Y. (2016). Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6), 1340-1349. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=8.21)
9. Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Will the relevance of review language and destination attractions be helpful? A data-driven approach. Journal of Vacation Marketing, 27(1), 61-81. (First author, ISI Indexed: SSCI, ABDC A, JCR Q3, IF=2.05)
10. Lee, H., & Hlee, S. (2021). The Intra-and Inter-Regional Economic Effects of Smart Tourism City Seoul: Analysis Using an Input-Output Model. Sustainability, 13(7), 4031. (Corresponding author, ISI Indexed: SSCI, JCR Q2, IF=2.567)
11. Hlee, S., Lee, J., Yang, S. B., & Koo, C. (2019). The moderating effect of restaurant type on hedonic versus utilitarian review evaluations. International Journal of Hospitality Management, 77, 195-206. (First author, ISI Indexed: SSCI, ABDC A*, ABS 3, IF=6.701)
12. Hlee, S., Lee, H. and Koo, C. (2018). Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model. Sustainability, 10(4). doi:10.3390/su10041141 (First author, ISI Indexed: SSCI, JCR Q2, IF=2.567)
13. Yang, SB. Hlee, S., Lee, J., and Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp.com: a dual coding theory perspective. International Journal of Contemporary Hospitality Management, 29(2). 817-839. (Co-author, ISI Indexed: SSCI, ABDC A, ABS 3, JCR Q1, IF=5.667)
14. Hlee, S., Yhee, Y., Chung, N., & Koo, C. (2019). # Service Innovation by Design Thinking Methods: A Case of Seoul Children's Grand Park (SCGP). E-review of Tourism Research, 17(2). (First author, ISI Indexed: SCOPUS)
15. Koo, C, Chung, N, Kim, D., and Hlee, S. (2016). The Impact of Destination Website and Cultural Exposure: A Comparison Study of Experienced and Inexperienced Travelers. International Journal of Tourism Cities, 2(1), 1-16. (Co-author, ISI Indexed: SCOPUS)
Domestic Journal Articles (Korea Citation Index: KCI)
1. Hlee, S., Chung, N & Kim, T. (2020), Consumers’ Contribution Behaviors in Seoul Tourism Contents: Relationship between Like, Comment and Sharing in Chinese Social Media. Internet e-commerce studies, 20(3), 17-31. (In Korean).
2. Hlee, S., Jung A., Chung, N & Koo, C (2019), The factors influencing the diffusion of tourism contents on Chinese social media: focusing on Seoul tourism contents of Sina Weibo. Journal of Hospitality & Tourism Studies, 21(1), 1-15. (In Korean).
3. Yang S., Hlee, S., & Koo, C (2019), The Effects of Integrated Destination Personality, Self-congruity, Product Involvement in Smart Tourism City. Knowledge Management Research 20(1), 101-131. (In English).
4. Hlee, S., Chung, N & Kim, T (2019) An Exploratory Study on Antecedents Influencing Image Helpfulness in Online Consumer Reviews: Using a Negative Binomial Model. Internet e-commerce studies, 19(1), 93-113. (In Korean).
5. Chung, N., Um, T & Hlee, S. (2019), A Study on Network Centrality of Researchers and Journals in Tourism Sector using Social Network Analysis. Journal of Tourism & Leisure Research, 31(2), 107-129. (In Korean).
6. Hlee, S., Ham, J. Y., & Chung, N. (2018). Destinations analytics with massive tourist-generated content: Applying the Communication-Persuasion Paradigm. The Journal of Information Systems, 27(3), 203-225. (In English).
7. Hlee, S., Chung, N., & Koo, C. (2018). Trade Show Brand Equity Study for Smart Tourism Cities - Focused on Mediating Effects of Self-Brand Connection. The Korea Association of Trade Exhibition Studies, 13 (1), 91-112. (In Korean).
8. Hlee, S., Chung, N., & Koo, C. (2018). A study of the Antecedents of Smart Tourism Satisfaction for improving Smart Tourism Competitiveness-The Case of Seoul as a Smart Tourism City. Journal of Tourism Science. (In Korean).
9. Hlee, S., Lee, J., Seo, K-S., & Koo, C. (2017). A Study of the Relationship among MICE Attributes, Destination satisfaction and Loyalty - Moderating Effects of Destination Image Change. Journal of Tourism & Leisure Research, 29(2), 377-396. (In Korean).
10. Hlee, S., Chung, N., & Koo, C. (2016). Exploratory Research on Sense of Place and Perception of Gentrification in Urban Street Tourism: Focusing on Participation Observation in Off-line and Instagram space. Journal of Hospitality & Tourism Studies, 18(4), 1-24. (In Korean).
11. Hlee, S., Lee, J., Chung, N., & Koo, C. (2016). An Examination of the Relationship between Technology-Organization-Environment Factors and their Performance at a Smart Exhibition: Mediating Effects of Collaboration Activities. Journal of Tourism Science, 40(1), 29-50. (In Korean).
12. Hlee, S., Lee, J., Joun, Y., Chung, N., & Koo, C. (2016). Korean Wave (Hallyu) Tourism Information Policy for Potential Foreign Tourists: Analysis of the Language-specific Issue and its Requirements. Journal of Tourism Science, 40(2), 11-35. (In Korean).
13. Hlee, S., Lee, J., Chung, N., & Koo, C. (2016). “Destination: Focused on the ‘Nice Carnival’,” Journal of Tourism & Leisure Research, 28(7), 275-294. (In Korean).
14. Lee, J., Hlee, S., Chung, N., & Koo, C. (2016). A study of the difference on Korean Wave trend and perception of Korean wave using Hofstede’s Culture dimension theory - Focusing on East Asia countries. Journal of Hospitality & Tourism Studies, 18(2), 2016, 1-20. (In Korean).
15. Lee, K., Hlee, S., Chung, N., & Koo, C. (2016). The Effects of IT Usage of Exhibition Onsite and Overall Effectiveness toward Attendee’s Satisfaction. Internet e-commerce studies, 16(6), 77-94. (In Korean).
16. Kim, W., Hlee, S., Kim, B., & Koo, C. (2016). The Impacts of Trade Show Exhibitors' Customer Orientation and Buyer-Supplier Business Collaboration on Non-sales & Sales Performance. Journal of Tourism & Leisure Research, 28(2), 309-325. (In Korean).
17. Hlee, S., & Koo, C. (2015). Impacts of the Expectation-Confirmation, Affective Involvement and Perceived Usefulness of Exhibition Experience on Visitors' Satisfaction and Behavioral Intention: The Mediating Role of Perceived Usefulness. Journal of Hospitality & Tourism Studies, 17(6), 312-329. (In Korean).
18. Hlee, S., Joun, Y., & Koo, C. (2015). The Research on Influencing Factors of college going intention on exhibition of educational experience for Career Education: Focused on 2014 KCCE Expo. Journal of Tourism & Leisure Research, 27(5), 295-316. (In Korean).
19. Koo, C., Hlee, S., Kim, J., & Chung, N. (2016). The Influence of on-off Line Information Sources on Perceived Usefulness and Satisfaction in Exhibition and Convention: The Mediating Effects of Affective Involvement. Knowledge Management Research, 16(2), 47-66. (In Korean).
20. Hlee, S. (2014). The Analysis of the Different Education Requirements on Task Competence in Party Event - Applying on Borich Needs Assessment Model. Journal of Hospitality & Tourism Studies, 16(5), 287-313. (In Korean).
21. Koo, C., Shin, S., Hlee, S., Moon, D., & Chung, N. (2015). Online Tourism Review: Three Phases for Successful Destination Relationships. Asia Pacific Journal of Information Systems, 25(4), 746-762.
Book Chapters
1. Book Chapter of ‘Smart Tourism City II’ (Service Design, 2021, Kyung Hee University Publications. (In Korean)
2. Book Chapter of ‘Smart Tourism City I’ (Sharing Economy), 2019, Kyung Hee University Publications. (In Korean)
3. Writing NCS (National Competency Standards) Learning Modules (Event Planning), 2014, Korea MICE Association. (In Korean)
4. Sunyoung Hlee, “About Party,” 2012, Hanol, Seoul, Co-authored with Jisook Yim. (In Korean)
Projects
1. BK (Brain Korea) 21 four research funding project (PI: Koo C., and Leading project manager: Hlee, S.), “Sustainable Smart Tourism and Hospitality Education Platform (2020-2027), USD 4.5 million dollars)
2. Development of Contact-free destination Index (PI: Chung, N. and Joint Researcher: Hlee, S.), Oct. 2020-Dec. 2020, Korea Tourism Organization, USD 46,000 dollars
3. Basic Design for Smart Tourism City. (PI: Chung, N. and Joint Researcher: Hlee, S.), Aug. 2019-Nov. 2019. Seoul Tourism Foundation, UDS 92,000 dollars
4. Big data platform content service development for Seoul Grand Park (PI: Chung, N. and Joint Researcher: Hlee, S), Jun. 2019-Jul. 2019, USD 18,382 dollars
5. Practice and Issues for Sustainable Development of Smart Tourism City (PI: Chung, N. and Joint Researcher: Hlee, S), Sep. 2020-Aug. 2021, NRF-2016S1A3A2925146, USD 1.04 million dollars
6. Creating Shared Value through Smart Tourism Ecosystems (PI: Chung, N. and Joint Researcher: Hlee, S), Sep. 2016-Aug. 2019, USD 800,000 dollars
7. Performance Analysis and Development for Research System of Global Research Network (PI: Koo, C. and Associate Researcher: Hlee, S). Sep. 2014-Aug. 2017, National Research Foundation. USD 280,000 dollars
8. Performance Analysis and Development for Global Ph.D Fellowship (PI: Koo, C. and Associate Researcher: Hlee, S.). Nov. 2017-Feb. 2018, National Research Foundation, USD 27,500 dollars
ACADEMIC DEVELOPMENT ACTIVITES
· 2020 ENTER International eTourism Conference Research presentation |
University of Surrey, UK Jan 2020 |
· 2019 The Tourism Sciences Society of Korea of Korea Conference Research presentation, Best Research Paper Award |
Seoul, South Korea Jan 2019 |
· 2017 The 2017 TOSOK International Tourism Conference Research presentation, Best Research Paper Award |
Seoul, South Korea Jul 2017 |
· 2016 ENTER International eTourism Conference Research presentation |
Bilbao, Spain Feb 2016 |
· 2016 The Knowledge Management Society of Korea Conference Research presentation, Best Paper Award |
Seoul, South Korea Jun 2016 |
· 2015 The 78th TOSOK International Tourism Conference Research presentation, Best Research Paper Award |
Seoul, South Korea Jul 2015 |
· 2015 ENTER International eTourism Conference Research presentation, 2nd Place, PhD Proposal Awards |
Lugano, Switzerland Jan 2015 |
ACADEMIC SERVICE REVIEWER FOR INTERNATIONAL JOURNAL
· Tourism Management (Elsevier, IF=13.79)
· International Journal of Contemporary Hospitality Management (Emerald insight, IF=5.667)
· Industrial Management & Data System (Emerald Publishing, IF=3.329)
· International Journal of Hospitality Management (Elsevier, IF=6.701)
· Current Issues in Tourism (Taylor & Francis, IF=1.404)
· International Journal of Information Management (Elsevier, IF=8.210)
· Technological Forecasting and Social Change (Elsevier, IF=5.846)
· Tourism Review (Emerald Publishing, IF=1.46)
· International Journal of Tourism Cities (Emerald Publishing, SCOPUS)
· The Asia Chapter of IFITT as a founding member and a reviewer member of ENTER conference which is an annual event of IFITT community
HONORS AND RECOGNITIONS
1. 2017 Best Dissertation Award at Kyunghee University (Seoul), Dissertation: “Online Review Studies on Smart Tourism Destinations: Applying an Heuristic and Systematic Model”
2. 2019 Best Research Paper Award. The 2019 The Tourism Sciences Society of Korea of Korea Conference, Title: “Factors affecting tourism information diffusion: Based on social big data analysis”
3. 2017 Best Research Paper Award. The 2017 TOSOK International Tourism Conference (Seoul Korea), “Rationality and search information in tourism decisions: Sina Weibo”, Co-authored with Koo, C., Cheng, A., and Kim, T.
4. 2016 Best Paper Award. 2016 The Knowledge Management Society of Korea Conference, Title: “Persuasive Message Cues of Online Tourism review on Utilitarian and Hedonic Destination”, Co-authored with Lee, H.
5. 2016 Best Paper Award. “A study of the difference on Korean Wave trend and perception of Korean wave using Hofstede’s Culture dimension theory - Focusing on East Asia countries -,” The Academy of Korea Hospitality & Tourism, Co-authored with Lee, J., Chung, N., and Koo, C. (In Korean).
6. 2015 Best Research Paper Award. The 78th TOSOK International Tourism Conference (Seoul Korea), Title: “The Antecedents of Business Collaboration and its Consequences in an Exhibition Context: Perspective of Exhibitor,” Co-authored with Koo, C., Lee, J., and Chung, N.
7. 2015 2nd Place, PhD Proposal Awards. ENTER 2015 e-Tourism Conference (Switzerland), International Federation for Information Technology in Travel &Tourism (IFITT). Title: “Online Tourism Review: Three Phases for Successful Destination Relationships.” Co-authored with Koo, C., Shin, S., and Chung, N.
